Bridging AI innovation, platform growth, and global storytelling.
I build go-to-market systems for emerging technology — translating complex products into trusted narratives, scalable ecosystems, and measurable business impact across developer, creator, and enterprise audiences.
Current Lens
AI GTM · platform ecosystems · fan and creator experiences
A hybrid operating space
AI and cloud platforms, game developer ecosystems, digital commerce, and sports media innovation — brought together through product marketing and cross-functional leadership.
Strategy built for emerging technology and real-world adoption
My work sits where technical possibility meets audience understanding. I focus on making new categories legible, credible, and commercially viable — especially in spaces where AI, platforms, and communities intersect.
AI & Platform GTM
Translating emerging technology into clear positioning, launch strategy, and adoption pathways for technical and business audiences.
Gaming, Sports & Creator Ecosystems
Operating at the intersection of developer platforms, fan experiences, community growth, and commercialization.
Global Orchestration
Aligning cross-functional teams across regions, functions, and cultures to turn strategy into scalable execution.
A few stories that define my operating style
From category creation to growth turnarounds, these examples reflect how I connect research, product, ecosystem strategy, and market execution.
NBA · AI & Cloud
Building AI foundations for fan engagement
Helping shape GTM foundations for AI-driven fan experiences, partnership models, and scalable intelligence layers across global and China teams.
Unity · AI Marketplace
Launching a new AI ecosystem for creators
Led category definition and go-to-market strategy for Unity's first AI Marketplace, driving rapid adoption and establishing trusted partner pathways.
Unity · ML-Agents
Making advanced AI resonate with developers
Turned a complex machine learning product into a compelling developer story, helping ML-Agents become one of the most recognized frameworks in its category.
Marketplace Growth
Reversing decline through digital transformation
Built data-driven growth motions across marketplace, eCommerce, and partner channels to improve performance and unlock new revenue streams.
A career built across enterprise tech, developer platforms, and global growth
I've worked across Oracle, Microsoft, Unity, and the NBA — building a throughline around data, AI, ecosystem strategy, and cross-cultural execution.
NBA
Senior Director, Global Partnerships, AI & Cloud
2025 — Present
Driving AI and cloud partnership strategy at the intersection of sports, media, and next-generation fan engagement.
Unity Technologies
Global Head of Marketplace eCommerce, Asset Store, and Partnerships
2016 — 2024
Led AI product GTM, ecosystem growth, digital transformation, and global marketplace strategy across gaming and developer audiences.
Microsoft Open Tech
Senior Program Manager, Developer Evangelism
2013 — 2016
Managed open-source ecosystem initiatives on Azure and bridged technical communities across markets and cultures.
Oracle
Business Manager / Global Business Manager
2004 — 2010
Built early foundations in enterprise strategy, solutions, and global business development.
Leadership principles that shape my teams and partnerships
My management style blends strategic clarity with empathy, direct communication, and a strong bias toward ownership and thoughtful collaboration.
Inform · Inspire · Empower
My leadership style centers on clarity, trust, ownership, and enabling teams to do their best work.
Direct, contextual feedback
I value honesty and thoughtful debate, with enough context to make stronger decisions together.
Strategic, async-friendly collaboration
I work best with well-prepared communication, shared context, and room for reflection before key decisions.
Essays, research, and fresh perspectives coming soon
This section will feature public-facing essays, research reports, and commentary on AI go-to-market, platform ecosystems, gaming, sports, and cross-cultural strategy.
Upcoming Essays
AI, platforms, and cross-cultural strategy
Forthcoming perspectives on AI adoption, platform shifts, creator ecosystems, and the operating models behind meaningful growth.
Research & Briefs
Market analysis and executive viewpoints
A curated space for strategic research, long-form analysis, and concise briefs for leaders navigating technology and transformation.
Featured Updates
Launch stories, lessons, and industry observations
New writing will spotlight product launches, ecosystem strategy, and practical lessons from building at the intersection of AI, gaming, and sports.
Let's connect
Open to conversations around AI, platforms, growth, and strategic storytelling.
Whether the topic is product marketing, ecosystem strategy, developer adoption, sports innovation, or long-form research, I enjoy connecting with people building meaningful things.